Key Benefits Operator
Customer
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MMSC
MMS is an evolution from the highly successful SMS, it allows mobile device users to send and receive messages with a rich combination of media elements: text, image, sound and video. Mobile phone users can transform their traditional SMS in a message with personal touch. It offers service differentiation and potential new revenues. IN Switch's MMSC is the solution for those mobile operators that are looking forward for launching an MMS service in a cost-effective manner. It also allows innovative services promising a huge increase in messaging and enriching user experience. It enables mobile-to-mobile, mobile-to-email and email-to-mobile multimedia messaging. IN Switch offers a carrier-grade, integrated platform that provides high capacity, availability and reliability based on a highly scalable and redundant architecture. IN Switch's MMSC can easily integrate into the operator network interfaces with existing components. IN Switch's MMSC grants MMS interoperability between MMS enables handsets, as well as interoperability between different MMSCs, VAS applications, WAP Gateways and SMSCs. It allows legacy subscribers to retrieve their MMS from a single unified mailbox, manage those messages, and store them in a personal storage area. For legacy support SMS notification is used. Advanced multimedia transcoding and adaptation technology solves interoperability challenges between MMS enabled handsets, and also assures seamless interoperability between MMS and email. IN Switch's MMSC together with IN Switch's Album allows operators to generate great revenues. |
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